Sending information or offers to a users inbox has changed over the years. We have worked in this space for many years so know how best to deliver the message and get those users clicking. We have a saying, “we know what makes you click”. We really do!
All of this still falls into integrated marketing, it has to, the overall company image and message is always our sacred cow!
If you do not have an e-marketing plan, then you should! You are missing out on revenue and brand awareness that is a cost effective as well as rewarding.